N matters – the art of risk communication

Stinking manure on the fields, clouds of yellow smoke set free from chimneys. Easily recognized challenges mainly cause quick answers but rarely sustainable solution. Communicating about N is a tricky task: at least in a somehow objective way. More specific perceptions of N are not on the agenda of a broader public.

This causes directly a lack of awareness within key stakeholder groups. Taubken will present some tools of risk communication that might be used to support agenda setting processes and broaden the small path between panic and unconcern