Communicating consequences of excess nitrogen – Short films for social media linking nitrogen and sustainable development goals
A good communication of complex environmental problems is essential to make a change. This communication should not only focus on policy makers,
but also on citizens, as they are central for transformation processes.
The problem of nitrogen excess is complex. Combining it with the framework of the Sustainable Development Goals (SDGs) can make it more accessible.
To get people interested in complex issues, emotions are the key. To make them understand issues despite their complexity, references to everyday life are useful. You can find these aspects in the presented short films which deal with the subjects in an exaggerated and partly satirical way.